How we work

We collaborate with brands to create experiences and limited-edition merchandise your customers, fans and employees will love.

These moments for mental health will catapult the importance of prevention, early detection, and research for cures to the forefront of American culture while raising critical funding at the same time.

Our collaborations are built with 3 design principles for lasting impact.

Go where people are already gathering and weave memorable moments and giving opportunities into those experiences.

Embed the orange 10 mark for mental health in every experience and piece of merchandise. This symbol of solidarity and determination will inspire people to strive for their best mental fitness while creating emotional connections to last far longer than just one event.

Activate experiences and merchandise sales on the 10th day of the month to establish a disruptive – unexpected yet predictable – cadence for the mental health cause.

How we work

League of Change is a national 501c3 that works to have a local impact.

We partner with brands – businesses and people – to co-create experiences and limited-edition merchandise that engage their customers, fans, followers and employees.

These experiences and merchandise generate money that goes into a dedicated fund managed by League of Change.

We work closely our brand partners to effectively and transparently redistribute funds in the form of charitable grants to mental health prevention, early detection, and research programs operating in the communities where the money was raised.

Frequently asked questions

Is League of Change a 501c3?

Yes, League of Change is a registered 501(c)(3). All donations received are eligible for deduction according to current federal law.

Why was League of Change created?

Mental health is seemingly everywhere, yet when compared to other social causes, it’s still incredibly underfunded. Additionally, government cutbacks in public funding have intensified the need for the private sector to get involved in giving. League of Change was created to kick-start a sustainable flow of private sector money into the mental health space and describes itself as “an easy button for the brands – both businesses and people – who want to help make a difference for mental health.”

How is the money generated by League of Change and its brand partners used?

Brands partner with League of Change to co-create experiences and limited-edition merchandise that engage their customers, fans, followers and employees. These experiences and merchandise generate money that goes into a dedicated fund managed by League of Change. League of Change works closely with its partners to effectively and transparently redistribute funds in the form of charitable grants to mental health prevention, early detection, and research programs operating in the communities where the money was raised.

How much of the money raised by League of Change and brand partnerships actually goes to mental health nonprofits?

League of Change does not provide mental health services or run mental health programs. The organization exists to raise funding for mental health from the private sector. Funds raised are redistributed in the form of charitable grants to nonprofits providing prevention or early detection programs or conducting mental health research. League of Change strives to retain 10% of the donations it takes into help cover its operating overhead.

Why does League of Change fund mental health prevention, early detection, and research for cures?

We cannot treat our way out of the mental health crisis America is experiencing. While treatment for those experiencing mental illness is necessary, we are currently playing defense, and we must start playing offense. League of Change is going upstream by funding the most promising community-led, academic and scientific programs to

to prevent mental illnesses
to provide screening for early detection (so people get help as early as possible)
conducting research that will improve treatment and ultimately find cures.

League of Change is also changing the narrative around mental health with the use of its innovative orange 10. This new element of symbolism will generate feelings of solidarity and hope. It will inspire new connections and conversations with one another. Creating celebratory experiences and selling orange 10 merchandise on the 10th of every month will also raise visibility of the mental health cause and catapult it to the forefront of our nation’s agenda. May we all experience new levels of determination in our fight to achieve “the best mental health for all.”

What are some examples of how Brand Partners raise funding that is donated to League of Change?

League of Change beta-testing proved that people want to do their part to end the mental health crisis and publicly display their support for the cause. We work with Brand Partners – businesses and people – to create “easy button” ways for their customers, fans, followers and employees to get involved in raising awareness about the importance of prevention, early detection, and research for cures.

Brand Partners make a pre-determined monetary donation to League of Change and co-create 10th of the month moments and promo events to celebrate their generosity. These events can include distribution of orange 10 merchandise as a take-home gift.

Brand Partners hosting live ticketed events (sporting events, concerts, dining experiences and more) on the 10th day of a month commit to donate a fixed amount per ticket or a percentage of ticket sales to League of Change and co-create moments during the event to celebrate their generosity.

Brand Partners create orange 10 branded merchandise and sell it on the 10th day of a month. They donate either a percentage of the profit or a flat amount (10 cents or $1.10) for each product sold to League of Change.

Brand Partners host digital and / or point-of-sale promotions at checkout and ask their customers, fans, or followers to make $0.10, $1.10 or $10 donations to League of Change. 100% of donations taken in are passed onto League of Change.

Brand Partners allow use of their planes, trains, trucks or automobiles as “live billboards” on the 10th day of a month. They co-create messaging to promote League of Change and offer their customers information on how to make a donation.

Brand Partners selling food, beverages or merchandise at live events (sporting events, concerts, festivals) or retail stores donate 10 cents from every transaction to League of Change.

Brand Partners with employees empower them to organize fundraisers and donate proceeds to League of Change.