Orange 10 - League of Change Institute

Mental health is everywhere.

Yet it’s still alarmingly stigmatized and incredibly underfunded.

We set out to change that.

Did you know

35 years ago the breast cancer cause was as stigmatized and underfunded as mental health is today?

Then the pink ribbon burst onto the scene and changed everything.

At the time, using a ribbon to draw attention to a cause was revolutionary and quickly caught people’s attention. Suddenly everyone – from everyday citizens to some of America’s biggest brands – got busy using the symbol to raise awareness and money for breast cancer.

Nearly overnight the stigma surrounding breast cancer ended, policy changes became a top priority, and billions of dollars began pouring into the space to expand prevention, early detection, and research.

Introducing the orange I0 for mental health.

We are deeply inspired by the success of the breast cancer movement and aim to do the same for mental health. Our first move? Creating a revolutionary symbol for mental health to raise visibility and signal support for the cause without saying a single word.

Owned by no one, owned by everyone, this new symbol of for mental health will change everything and be a catalyst for raising billions of dollars that will save millions of lives.

Wear the orange 10 on the 10th day of every month to help CHAMPION the best mental health for all.

The orange 10 symbol was inspired by October 10 World Mental Health Day.
Read the original research behind this bold idea.